Nike is making former 49ers quarterback Colin Kaepernick the face of its 30th anniversary “Just Do It” campaign.
Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign.
Here’s the first image, posted by Kaepernick to his social media pages. It features the text “Believe in something. Even if it means sacrificing everything” over a close-up of his face.
Kaepernick’s deal with Nike is a “wide endorsement,” according to Charles Robinson of Yahoo. That includes a branded line of apparel, including shoes, shirts, jerseys and more. The deal with Kaepernick is a “star” deal, on par with “a top end NFL player,” .
